About Us
The Style Lab – shop clothes online from multiple stores
The Style Lab is a digital fashion platform that makes it easy to shop clothes online from multiple stores without the hassle.
We bring together clothing from many different online stores in one place, so you can explore your style, combine pieces, and save favorites before you buy. Shopping should be fun, inspiring, and smart, not time-consuming or messy.
We wanted a place where it would be easy to find clothes online, from blue scarves and light green shirts to red mini skirts, without jumping between different stores. That is why we created The Style Lab.
By bringing together clothes from multiple online stores in one place, The Style Lab makes it easier to compare, combine, and find the right pieces online.
Behind The Style Lab – founders & idea
The Style Lab was founded and built by two people with different strengths but the same vision: to make online shopping easier, more creative, and more inspiring.
Chrille – technology & platform
Chrille is a data engineer and is responsible for the entire technical platform. He built The Style Lab from the ground up, from search functionality and structure to design and integrations. The platform is handcrafted with a focus on performance, flexibility, and future AI solutions.
Louise – business, idea & product
Louise has a background in business and several years of experience in analysis and business development. She leads the product development with a focus on user experience (UX), functionality, and feeling, always with real usage at the center.
Our vision – smarter online shopping
We want to create a smarter way to shop for clothes online, where you can focus on style, inspiration, and creativity instead of searching.
The Style Lab is for you if you want to:
- Find the right pieces faster
- Explore your personal style
- Feel more confident in your buying decisions
Privacy Policy
1. General
This privacy policy ("Policy") explains how The Style Lab ("we", "us") collects, uses, stores, and protects your personal data. The Policy applies when you use our website and our services.
2. Responsibility for Personal Data
The Style Lab is the data controller according to applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
3. What Personal Data We Collect
We collect the following data when you register an account or use our services:
- Username
- Email address
- Password (stored encrypted)
We may also collect information about your favorites and your mood board.
4. Purpose of Processing
We process your personal data for the following purposes:
- To create and manage your account
- To enable login and password recovery
- To send personalized emails with offers and inspiration about clothes and styles that may interest you
- To improve and customize our services
5. Legal Basis for Processing
We process your personal data based on:
- Contract: To fulfill the agreement with you (account management, login).
- Legitimate interest: To send personalized recommendations and marketing that may interest you.
- Consent: If we need to use your data for other purposes than those mentioned above, we will first obtain your consent.
6. Data Storage and Protection
Your data is stored on servers in Sweden or with Swedish providers. We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, or damage.
7. Data Sharing
We do not share your personal data with third parties unless required by law or necessary to provide our services (for example, IT operations providers). All such parties are bound by confidentiality agreements.
8. Your Rights
You have the following rights under data protection laws:
- Right of access: You can request information about what personal data we have about you.
- Right to rectification: You can request that we correct inaccurate or incomplete data.
- Right to erasure: You can request that we delete your data (unless we are required to keep it by law).
- Right to object: You can object to our processing based on legitimate interest.
- Right to data portability: You can request your data in a structured format.
To exercise your rights, please contact us via the email address below.
9. Cookies and Tracking
We use cookies and similar technologies to improve the user experience.
10. Changes to This Policy
We may update this policy as needed. The latest version is always available on our website. In the event of major changes, we will inform you via email or on the website.
11. Contact
If you have any questions about this policy or want to exercise your rights, please contact us at:
📧 christoffer.brodin@thestylelab.se
📍 The StyleLab Sweden
Terms & Conditions
1. General
These terms of use ("Terms") govern the relationship between you ("User") and The Style Lab ("We", "Us") regarding the use of our service and website. By registering an account or using the service, you agree to comply with the Terms.
2. Purpose of the Service
The Style Lab offers a platform where Users can:
- Explore clothing and products from different brands
- Save favorites to a wishlist
- Create and manage a personal mood board
3. Registration and Account Management
To use certain features of the website, an account is required. You are responsible for providing accurate information during registration and for keeping your password confidential.
4. Intellectual Property
All content on the website, including texts, images, and trademarks, belongs to The Style Lab or our licensors. No material may be copied, distributed, or used without our written permission.
5. Availability and Liability
The service is provided as is, without any warranties. We do not guarantee that the service will always be available or error-free. The Style Lab is not responsible for any interruptions, technical problems, or other unavailability.
We do not guarantee the accuracy of the information published on the website or provided through the service. We are not responsible for any damages or losses that may occur if the User relies on such information.
The Style Lab is not a party to any agreements or arrangements that the User enters into by using the service. We cannot be held responsible for direct or indirect damages, consequential damages, or costs – regardless of cause or foreseeability – arising from the use of the service.
5.1 Virtual Try-On & Fit Disclaimer
Our virtual try-on experience ("StyleLab Studio") is intended to provide an engaging, personalized preview of how clothing items might look. However, Virtual Try-On simulations are only approximations — image quality, lighting, device resolution, and individual body shape can affect accuracy. The Style Lab cannot guarantee that the represented fit, drape, or appearance will exactly match real-life results. Users should treat Virtual Try-On as a helpful guide—not a perfect reflection.
To minimize disappointment, we recommend reviewing fit guides, sizing charts, or trying items in person where possible.
6. User Responsibility
The User agrees to:
- Not use the service for illegal purposes
- Not upload, distribute, or publish material that is illegal, offensive, or abusive
- Not otherwise disrupt or damage the service's functionality or other users' experience
7. Changes to the Terms
We reserve the right to change the Terms at any time. Updated Terms will be published on the website. Continued use of the service after such changes means that you accept the updated Terms.
8. Applicable Law and Dispute Resolution
These Terms are governed by Swedish law. Any disputes shall primarily be resolved through negotiations with us, and if not possible, the dispute shall be settled by a Swedish court.
9. Contact
If you have any questions about these Terms or want to exercise your rights under our Privacy Policy, please contact us at:
📧 christoffer.brodin@thestylelab.se
📍 The StyleLab Sweden